Making assumptions can be the downfall of many a marketer.

Think about it: how often have you conducted user research without actually talking to real people?

All too often we use data to infer what users want without ever asking them firsthand. According to Forrester Research’s 2015 Customer Experience Index, 73 percent of businesses cite customer experience as a strategic priority, yet only 1 percent of companies deliver excellent customer experiences.
Making assumptions can be the downfall of many a marketer.

Think about it: how often have you conducted user research without actually talking to real people?

All too often we use data to infer what users want without ever asking them firsthand. According to Forrester Research’s 2015 Customer Experience Index, 73 percent of businesses cite customer experience as a strategic priority, yet only 1 percent of companies deliver excellent customer experiences.

Through this session, we will equip you with the tools you need change your organization's attitude to research, understand your customers, and make smarter product and development decisions that will help you design the best possible experience for your users.

In this session we will show you how to:

• Myth-bust the idea that research is expensive & delays product development
• Evaluate and choose the right research method for your project based on where you are in the product lifecycle
• Define research objectives as well as choose the right audience and tools
• Plan user research on a budget
• Collaborate with your core team to organize findings into themes and create actionable insights
• Effectively communicate research findings and priorities to stakeholders

Slides 

Workbook for Defining Your Minimum Viable Testing