The goals & strategy behind a site/experience may seem like a predefined process far removed from design or development, reserved for the marketing team or account planning team. But here’s the secret… it’s not.

While the experience’s strategy remains the same throughout, the ways to execute on this strategy are fluid. Understanding this rationale is a crucial first step in gaining influence.

Getting to know the goals & marketing strategy of a project doesn’t seem very exciting, but knowing them will empower you in moments to back up your recommendations to less technical team members.

Throughout this session, we will equip you with the tools you need to influence those who seemingly speak another language. Considering their priorities in your recommendations will make you an indispensable decision-maker in their eyes.

In this session we will show you how to:

• Collaborate with your marketing/account planning team early & often
• Effectively communicate better design and/or development decisions from a strategic point-of-view
• Be an influential part of goal tracking
• Make an impact beyond your own area of expertise