The Commonwealth of Massachusetts is reinventing our digital ecosystem. Structured information will be provided by a diverse constellation of government agencies. This content will be dynamically organized and reorganized to help users find what they need; zero knowledge of agencies, acronyms, or bureaucratic processes required. Everything is being reimagined as a path to a funnel to a “conversion". A conversion gets tracked when a constituent’s need is met or a service is delivered. At the center is a new, Drupal-based, mass.gov.

This session will hit upon the tools and techniques the Data Science team, within the Commonwealth’s Digital Services group, are using to bring this vision into reality. Team members will discuss work with machine learning that informed our top user journeys in redesigning the site. Members will also discuss work on dashboards and reports (soon to be embedded directly in Drupal) that empower authors to make data-driven decision-making part of our regular workflow. Additionally, the session will cover work done linking data from Drupal’s REST API to Google Analytics and Tag Manager to provide integrated traffic tracking to inform decisions on site structure.

We’re eager to share our experiences, learn from the Drupal community, and invite others to collaborate with us.